Wine Convention


The Monfalletto estate boasts a centuries-old history. Its beginnings date back to April 3, 1340, when Pietrino Falletti became the owner of the commune of La Morra, which was made possible by a loan granted by the commune of Alba.

Through the centuries the family increased its holdings, sold them, divided them up, lost them, passed them down to heirs, and so on, through the various family branches that appeared and disappeared throughout the whole of Piedmont.

The La Morra property, however, was held continuously through 16 generations, from 1340 until the Countess Luigia Falletti di Rodello passed away in 1941.

When one branch of the family tree ended, the property was passed down to the closest eligible heir Paolo Cordero di Montezemolo, the grandson of the Countess, and father of the current owner Giovanni Cordero di Montezemolo, who together with his children Elena and Alberto still continue to personally manage the vineyards and take care of the fruit.