Profile Wine Group is now offering AIR MILES® Reward Miles

We are excited to announce that we have partnered with Canada’s most recognized loyalty program, the AIR MILES® Reward Program!

Get 1 AIR MILE® Reward Mile for every $25 in purchases* made on and check back often for additional offers.  


AIR MILES® Reward Program FAQ

What is the AIR MILES® Reward Program and how does it work?

The AIR MILES® Reward Program is Canada's most recognized loyalty program with more than 300 leading Canadian, global and online brands across the country. Collectors show their AIR MILES Card when they shop at participating Partners across Canada and they get Miles on qualifying purchases. Once they are ready, Collectors simply visit to choose their reward.

Which products/ services are not eligible to your Program?

Bottle Deposits, Taxes and Shipping are not eligible for the AIR MILES® Reward Program offer.

I haven’t received my Miles yet (less 60 days). When will they be posted to my account?

Please allow up to 60 days from purchase date for Miles to appear in your AIR MILES® Account.

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